HubSpot's ever-increasing functionality as a one-stop platform for marketing, sales, service, and even AI-generated content marketing means there are more specializations available for HubSpot Solutions Partners to become experts in. HubSpot's new Content Experience Accreditation recognizes partners with deep experience delivering content marketing strategy and creation, including planning websites and other digital assets. Raka has recently achieved this accreditation from HubSpot!
So, other than a new badge on our website and in the HubSpot Partner Directory, what's that really mean?
It's a way for businesses to identify which agencies to turn to when you need content creation, website creation and upkeep, and providing clear, practical content marketing that generates sales for your business.
The Content Experience Accreditation signifies Raka's deep knowledge using HubSpot's Content Hub to develop effective content strategies that produce results. It reflects our enhanced abilities, designed to improve your marketing efforts.
Let's examine how our accredited expertise translates into tangible benefits for you.
1. Designing content structures that increase traffic
We base our content strategies on data, creating content structures that attract and engage your intended audience.
For example:
- Core Topic Pages (Pillar Pages): We build comprehensive pages around key topics relevant to your audience. These pages act as central hubs for information, providing a broad overview of the subject.
- Supporting Materials (Topic Clusters): We create related posts, videos, and resources that delve into specific aspects of the core topic. These materials link back to the core page, improving search visibility and engagement. Imagine a central hub with spokes of content going out.
- Performance Measurement: We monitor key metrics to ensure your content attracts traffic and produces leads.
2. Providing targeted content that guides potential clients
Guiding potential clients is essential for turning them into customers. With the Content Experience Accreditation, we can create automated systems that provide content based on your potential clients' interests and actions.
Here’s an example:
- Trigger: Potential client downloads a specific resource.
- Actions:
- Send a thank-you email with the resource.
- Follow up with related posts and case studies.
- Offer a consultation or demo.
3. Simplifying content administration for efficiency
Handling content across numerous channels can be difficult. We can assist you in simplifying your content administration using HubSpot’s Content Hub.
Here are the benefits:
- Unified Content Storage: Keep all your content in a single location for easy access and administration.
- Automated Publishing: Schedule and publish content across channels easily.
- Performance Monitoring: Track content performance and make adjustments using data.
Ready to level up your content approach?
Raka's HubSpot Content Experience Accreditation allows us to deliver strong results for our clients. We are dedicated to helping our clients reach their marketing goals through strategic content development and site administration.
Interested in learning how we can help you use HubSpot's Content Hub to achieve your marketing goals? Reach out to us today!
