Creating an impactful, user-friendly website may be more important than you might think. It only takes 50 milliseconds for users to decide between staying on your site or heading back to the search engine results page to discover better content.
CMS solutions like HubSpot make it easy for companies of any size to create a custom website with ease; all while staying compliant and on-brand. Not sure where to start? That's where a HubSpot solutions partner (like us!) comes in.
What is a HubSpot solutions partner?
HubSpot solutions partners are agencies that pair up with HubSpot to bring successful strategies and optimizations to clients. These agencies, like Raka, bring expertise in strategy, design, development, and optimization to ensure your HubSpot website is not only visually appealing but also performance-driven. From planning and structuring your site to optimizing for SEO and conversions, partnering with an expert helps you avoid common pitfalls and launch a site that aligns with your business goals.
Ready to dive into the details? These are the five steps to build your website with a HubSpot solutions partner.
Step 1: Define your goals and strategy
The first step to creating a successful website is to understand your overarching goals. What are your company's overarching business objectives? Could it be lead generation, awareness, e-commerce, or something entirely different? After determining this, you will then need to establish key performance indicators to measure your strides towards this goal.
A HubSpot solutions partner will take this information and make SMART goals that correspond. For example, let's say your company objective is lead generation, an accompanying SMART goal would be to increase the number of qualified leads by 25% over the next six months by optimizing landing pages, implementing targeted email campaigns, and leveraging HubSpot’s marketing automation tools, while maintaining a conversion rate of at least 5%.
Why it’s SMART:
- Specific – Focuses on increasing qualified leads through specific strategies (landing pages, email campaigns, and automation).
- Measurable – A 25% increase in leads with a 5% conversion rate target provides clear benchmarks.
- Achievable – Based on existing traffic and optimization opportunities, this goal is realistic.
- Relevant – Aligns with business objectives of growing the customer base.
- Time-Bound – Set to be achieved within six months.
Step 2: Plan and structure your website
Ensuring your content is responsive to different screens and browsers is imperative for the success of your site. Did you know that 73.1% of web designers agree that a non-responsive design is the leading cause of visitor abandonment on websites. Having a user experience that caters both to desktop users and mobile users allows for content to be easily accessible as well as easily shared.
HubSpot solutions partners ensure that when migrating to HubSpot, sitemaps and wireframes are established and that the navigation provides a seamless experience for users.
Step 3: Design and develop your HubSpot website
Beauty is in the eye of the beholder, but that statement is less true regarding web design. Ensuring your website aligns with design principles and best practices is imperative for creating a successful website.
When migrating to HubSpot and kickstarting your website, you may notice a handful of resources readily available. With varying theme templates and custom modules, the possibilities are endless for users trying to create a web design that correlates with their branding, while still maintaining a high level of functionality.
A HubSpot solutions partner guarantees a seamless design while providing details and aspects of the site that pertain to your brand's aesthetics. They also ensure that your brand's vision doesn't get botched when users access your site on mobile devices.
Step 4: Optimize for SEO and performance
Search engine optimization is always a moving target, making one fix on the site can ultimately lead to the demise of another issue, which is why it is imperative to check SEO. Websites hosted on HubSpot can check pages that need SEO optimization and break them down based on SEO impact, technical difficulties, and whether or not you need a developer to complete the task.
Small fixes like duplicate meta descriptions and missing alt text can be achievable on their own but issues such as improving page loading times and reducing page layout shifts need a little help from a developer. Hubspot solutions partners are trained to address these challenges, providing the expertise needed to optimize site performance and enhance user experience.
Step 5: Launch and ongoing support
After all of that hard work, it's finally time to go live! This is where you may be expecting to wipe your hands clean and think your job may be over, but it's only just the beginning. This is where you will be able to uncover your site's performance and be able to continuously optimize your site based on findings. A HubSpot solutions partner will be able to identify areas of improvement and reformat strategies based on your smart goals.
Partner with HubSpot experts to elevate your website
Ready to migrate to HubSpot and partner with a HubSpot solutions partner like Raka? A dedicated partner will guide you through every step—from defining your goals and structuring your site to optimizing for performance and ongoing support. With expert strategy, design, and development, you’ll have a website that not only looks great but also drives real business results.
