HIPAA Compliant Email Marketing Made Easy: Store Sensitive Data and Engage Patients with HubSpot's Secure Platform

In the ever-evolving world of healthcare privacy and regulation, safeguarding patient information isn't just important—it's paramount. But when it comes to email marketing, maintaining HIPAA compliance can seem daunting. Enter HubSpot’s latest game-changing enhancements, designed to make following HIPAA guidelines easier than ever. Discover how these changes can revolutionize your email marketing. And increase patient engagement.

Securely Manage Sensitive Data

HubSpot’s new security features ensure that your organization can safely store and manage sensitive patient data. This includes:

• Audit Logging: Comprehensive tracking of all actions taken within the platform.
• Advanced Authentication: Enhanced security measures are implemented to protect patient data.
• Session Timeout: Automatically logs users out after a period of inactivity.
• Per-Tenant Encryption: Ensures data is encrypted at the tenant level, adding an extra layer of security.

Enabling these features allows you to create properties for protected health information (PHI). You can then use these properties in your email marketing campaigns.

Customize Your Healthcare Data Model

HubSpot's platform is renowned for its customizability. With the new HIPAA-protected sensitive data beta, healthcare providers can now create a data model that fits their needs. Custom Objects allow you to track everything from healthcare departments and patients to tests and appointments. You can also customize email marketing, allowing you to send highly targeted, personalized messages to patients.

Examples of Custom Objects and Uses:

Contacts: Differentiate between patients, doctors, nurses, and other contact types.

• Companies: Manage office locations and their hierarchical relationships.
• Tickets: Handle patient support requests, including medical questions, billing inquiries, and prescription refills.
• Deals: Manage appointments, insurance claims, and payments.

Enhance Patient Engagement with Personalized Emails

Personalized email marketing can significantly enhance the patient experience. HubSpot's  sensitive data tools help healthcare providers send safe, focused emails that meet patient needs. For example, you can:

• Send Appointment Reminders: Reduce no-shows by sending automated reminders for upcoming appointments.
• Share Test Results: Provide timely updates to patients by securely emailing their test results.
• Distribute Health Tips: Offer personalized health tips and educational content for patients.
• Request Feedback: Gather patient feedback through secure surveys to improve care and services.

Foster Clear and Comprehensive Communication

Clear and comprehensive communication is essential in healthcare. HubSpot’s tools help streamline interactions. They ensure that patients are well-informed and engaged through email marketing.

• Unified Patient Records: Consolidate all patient communications and information for a comprehensive view.
• Automated Check-Ins and Follow-Ups: Send personalized messages based on patient history and preferences.
• Care Team Updates: Automatically share care plans with relevant medical professionals and family members.

Deliver a Personalized Patient Experience

Personalization is key in healthcare. HubSpot helps with targeted promotions. It also sends customized email offers. These boost patient satisfaction and loyalty.

You can create highly effective email campaigns with:

• HubSpot forms
• HIPAA-compliant signatures with PandaDoc
• Patient data segmentation

Getting Started with HubSpot’s HIPAA Sensitive Data

To store sensitive information in your HubSpot account, Super Admins must enable the data setting for it. Here’s a brief overview of the process:

1. Enable Sensitive Data Settings:
   • Navigate to Privacy & Consent settings.
   • Accept the terms and conditions and specify the categories of sensitive data you’ll be storing.
2. Create Sensitive Data Properties:
   • Mark a property as sensitive during creation.
   • Restrict user access to these properties using field-level permissions.
     
     
3. Manage Sensitive Data:
   • Super Admins can create, edit, or delete sensitive data properties and set field-level permissions to restrict access.

The new HIPAA data features from HubSpot are a game-changer for healthcare providers, offering a safe platform for storing sensitive data. These features can help healthcare organizations increase  patient engagement  while ensuringHIPAA compliance

Ready to take your email marketing to the next level? Contact Raka, a Diamond Partner with HubSpot, to help you gain access to and navigate HubSpot's HIPAA compliance capabilities and maximize your marketing efforts. Reach out to us today and discover how we can support your healthcare marketing strategy.