Artificial intelligence (AI) is everywhere these days. From tools like ChatGPT to everyday conveniences like smart appliances, AI has proven to be a useful asset for most businesses. For businesses, the stakes are high, with 83% of companies identifying AI as a top priority in their strategy. The result? A real competitive edge for those willing to adapt.
HubSpot’s Content Hub is tapping into this potential with new AI-powered features that help content marketers work smarter, not harder. These tools make it easier to create new content, refine old strategies, and repurpose content, showing how AI can be integrated as an everyday asset rather than a futuristic concept.
Breeze AI: Revolutionizing HubSpot Content Hub
Breeze AI is HubSpot’s latest solution for content marketers, designed to take the hassle out of content creation. Whether you’re refreshing old content or starting from scratch, Breeze AI streamlines this process, allowing your team more time to focus on strategy and results.
Even better, this suite of tools is incredibly user-friendly. HubSpot reports that 95% of users find its AI tools easy to use, so you don’t need to be a tech expert to see the benefits. Let’s take a closer look at some of the standout features and how they can transform your approach to marketing.
Post Narration: Bringing Your Content to Life
Audio content is booming, and for good reason. It’s convenient, accessible, and fits seamlessly into on-the-go lifestyles. HubSpot’s Post Narration feature makes it easy to add audio versions to your blog posts, helping you connect with audiences who prefer listening over reading.
What’s really exciting is the ability to tailor the narration to your brand. You can choose a voice that fits your style, whether it’s professional, friendly, or somewhere in between. At Raka, we’ve been big fans of utilizing Alloy, a voice option that perfectly aligns with our brand’s personality; you can try listening at the top of this blog post!
HubSpot Website Builder: Build a Site Without the Stress
Most content marketers do not have a background in coding, making website creation seem like a daunting task that requires expertise and a lot of resources, especially if you are considering outsourcing someone to build it for you
But building a website doesn’t have to be intimidating. With HubSpot’s Website Builder, you don’t need coding skills or a huge budget to create a professional, custom site. The tool walks you through simple prompts about your brand’s style, goals, and needs. From there, it generates a user-friendly website that reflects your vision. As your business grows, you can easily update and expand your site to keep pace.
For marketers juggling multiple priorities, this feature is a standout. It saves time, eliminates the need for outside help, and ensures your website looks and works exactly how you want.
AI Blog Writer: Turn Ideas Into Content in Seconds
Have an idea but don’t know where to start, or the best way to approach the topic? We've all been there. This is where the HubSpot AI blog writer steps in, a tool that takes the guesswork out of content creation.
After providing a title, description, and key points, HubSpot’s AI blog writer does all the heavy lifting and generates an original piece of content. Since this tool is still in beta testing, we suggest thoroughly reviewing the content and making updates as needed Fine-tuning the content allows you to be sure that the content matches your brand voice and resonates with your audience.
Content Remix: Maximize Your Content’s Reach
Ever created a piece of content you loved, only for it to get buried after one social post? HubSpot’s Content Remix feature helps you get more mileage out of your best-performing work.
This tool takes your existing content and repackages it for different channels. For example, you can turn a blog post into an email, a landing page into social media graphics, or even create a video script based on an article. By reusing and reimagining content, you can reach new audiences, save time, and maximize the impact of your efforts.
The Future of Marketing is Here With HubSpot AI
AI is no longer a tool of the future, HubSpot’s suite of AI tools is just the beginning of the capabilities AI programming has to offer. These capabilities will allow content marketers to streamline content creation and maximize current marketing efforts.
The possibilities are endless with this new suite of tools; from creating blog posts in a matter of seconds to repurposing content across multiple platforms, HubSpot AI capabilities are shifting how content marketers imagine marketing. With AI now at the forefront of HubSpot content hub’s offerings, marketers gain a competitive edge, unlocking the full potential of their strategies and driving results that matter with just a few clicks of a button.
Considering a website migration to HubSpot or looking to leverage AI for your content strategy? Connect with Raka to explore how we can help you achieve your marketing goals.
