Email marketing is one of the most effective ways to reach and engage with potential customers. But with countless messages flooding inboxes daily, it can be difficult to stand out. One way to increase the likelihood of your email being opened and read is by timing it properly. In this blog post, we’ll dive into the data to find the best times to send an email for maximum impact. Whether you’re a seasoned email marketer or just getting started, keep reading to improve your email game and increase your conversion rates by understanding the best time of day to send a marketing email.
Time is of the essence
Here is where you would expect to find an exact time that works for everyone, but the truth is every industry is different. The most common practice is to send emails when your audience starts their day and throughout the afternoon. For the highest engagement, sending emails between 9 a.m. to 12 p.m. and 12-3 p.m. is recommended.
A recent HubSpot poll found that 22% of marketers said Monday emails get the most engagement, 24.9% on Tuesday, and 21.3% on Wednesday. As such, sending emails during the beginning of the week, mid-morning until late afternoon, is the optimal time.
It’s critical to always keep your audience in mind when determining your strategy. If they are nine to five workers, plan to get their attention during their downtime, in their time zone. Tools like automation can make the process much easier to schedule the delivery of your email marketing initiatives. To truly see what time is optimal, try testing different times to see what resonates best with your audience. It’s also important to remember that if you do not have clean email lists, your optimal time doesn’t matter. Ensure to clean your lists by segmentation and removal of bounced contacts.
How to measure your email performance
While these times are common practice, it’s important to look at your email metrics to determine if these are the best times for your audience. If your audience checks their email after a long day, they are more likely to quickly skim through their emails before deleting them. By regularly monitoring and analyzing these metrics, businesses can gain valuable insights into what’s working and what needs improvement in their email marketing strategy.
Click-through-rate
Click-through-rate measures how many people are interacting with your content inside your email, whether it’s a link or image. One of the biggest goals of marketing emails is to draw people to your website. There are a number of different strategies that marketers use to improve their rates, such as personalization, subject lines, and various media types.
Open rate
As the name suggests, this metric refers to how many people are opening your email rather than hitting the delete button instantly. It’s vital to capture their attention through subject lines and previews to entice them to want to open it.
Click-to-open rate
Combines the above metrics to determine the percentage of people clicking links who have opened the email. The click-through rate is divided by the open rate and multiplied by 100 to determine the percentage.
Looking for a reliable partner to manage your email marketing campaigns? Look no further, as Raka is here to provide expert assistance. We’ll work closely with you at every stage of your campaign to ensure maximum success and ROI. Whether you want to increase open rates, drive more conversions or simply refine your email marketing strategy, we have the expertise and tools to help you achieve your goals. Reach out to us today, and let’s start boosting your email marketing performance!
