As marketers, we're constantly striving to achieve more with less—generate more leads, close more deals, and ultimately, drive more revenue. When considering efficiency and staying ahead of marketing technology trends, artificial intelligence (AI) is likely top of mind. But AI is more than just a buzzword; it's the key to unlocking untapped potential in your HubSpot toolkit.
HubSpot's AI capabilities can deliver some major wins when it comes to marketing efficiency. As we're tasked to do more, often with fewer resources, working smarter is key to maximizing your campaign ROI.
Harness HubSpot's AI-powered content tools
Recent HubSpot updates have supercharged the platform with powerful AI tools designed to automate tasks, personalize your marketing at scale, and free up your time for strategic initiatives.
One of the most exciting additions to HubSpot's AI toolkit for marketers is the Content Assistant. This tool can be your trusty sidekick, helping you to:
- Generate engaging blog post ideas: Use this tool to get you out of a content rut. The Content Assistant can suggest fresh, relevant topics for your editorial calendar based on your audience's interests and search trends, potentially saving you hours of brainstorming.
- Draft compelling email copy: Say goodbye to writer's block! Whether you are drafting email copy to nurture your top-of-funnel leads or sales prospecting email copy, the Content Assistant can help you write persuasive copy.
- Craft attention-grabbing social media posts: Save time and spark engagement with AI-generated social media posts optimized for different platforms, ensuring your message stands out in the crowded social landscape.
Remember, the Content Assistant is a tool to enhance your creativity, not replace it. Use its suggestions as a springboard and add your brand's unique voice and perspective.
Feed your marketing machine with content across channels with content remix
In today's fast-paced digital world, repurposing content is essential to keep your audience engaged and maintain a consistent presence across multiple platforms. HubSpot's Content Remix feature is a game-changer, allowing you to effortlessly transform existing content into various formats, saving you valuable time and effort.
Imagine you've spent hours writing an A+ blog post on “Leveling Up Your LinkedIn Lead Generation." With Content Remix, you could fuel an entire campaign with related content in just a few clicks. Using your existing blog as a base, you could:
- Create an email campaign: Craft a series of emails that tease the blog post's key points, provide additional value, and encourage recipients to read the full article. You could even segment your audience and tailor the email content for different stages of the buyer's journey.
- Generate ad and social copy: Extract key takeaways from your blog posts and create eye-catching social media posts that drive traffic back to your website. You can also generate ad copy for paid social campaigns, ensuring consistency across all your channels.
- Create a landing page: Build a dedicated landing page that expands on a specific aspect of your blog post, offering a downloadable resource (e.g., a checklist or template) in exchange for contact information.
- Generate further blog content: Repurpose your in-depth blog post into a series of shorter, targeted articles, each focusing on a specific keyword or subtopic. Tailor these articles to different stages of the buyer's journey (top, middle, and bottom of the funnel) to cater to varying needs and interests.
Content Remix empowers you to work smarter, not harder, in content creation. By efficiently repurposing your existing assets, you can maintain a consistent brand presence, nurture leads, and drive conversions across multiple channels - all without starting from scratch.
Partner with Raka to unleash the full potential of HubSpot AI
Ready to elevate your marketing strategy? Raka's team of HubSpot experts can help you navigate content strategy, drive measurable results, and maximize your HubSpot investment. Contact us now.
