Welcome to the Raka Weekly Roundup, where we cover the week’s news and trends and tell you exactly what you need to know. This week, HubSpot starts the conversation, Twitter’s free speech decision receives backlash, and some marketing gurus share their top 50 social media tools.
Let’s face it, people searching for a product or service want information…fast! And if they don’t get it fast, you might lose them. And, that’s bad. So how can you make sure they get what they want as fast as they want? Use HubSpot Conversations, a free platform built into the HubSpot CRM.
Here’s how it works.
Conversations uses these four components to create a fluid conversation from the first touch point with a contact until, hopefully, a purchase.
First, use the chatbot builder to add a live chatbot to your website. You can customize the chat widget to match the look and feel of your brand and create targeted welcome messages for different web pages or segments of your audience. Once that’s done, start “chatting” with potential customers and route their inquiries to the service department, salesperson, or other team member using the team email.
All of these conversations ultimately land in the universal inbox so each touchpoint can be tracked giving sales, marketing, and customer service teams one place to view, manage, and reply to all conversations—regardless of whether they came through email or live chat.
Best of all, Conversations is built on top of HubSpot’s CRM so teams can have complete context into every interaction and build a crystal-clear view of each and every contact over time.
Sounds like a win-win to me. Ready to start the conversation?
One of the great battles of the Internet is who has the freedom to say what on what platform—and who’s responsible for that speech at the end of the day. This week gave us a good example of that dynamic with a controversial person after Twitter landed in some hot water with its decision to let @RealAlexJones keep his Twitter account while other social media giants have banned Jones for violating policies against hate speech and harassment.
Jones, the host of the radio show Infowars, is known as a controversial conspiracy theorist and has been on the air for years, but this recent ban came after Facebook, Apple, YouTube, and Spotify said he’s violated their policies by using “dehumanizing language” and “glorifying violence.” The uproar has focused on the extent to which platforms should police themselves, and what they risk if they do (or don’t).
Apparently, Twitter’s policies are a little more forgiving. According to Twitter, “We welcome everyone to express themselves on our service. Sometimes these expressions may be offensive, controversial, and/or bigoted. We prohibit targeted behavior that harasses, threatens, or uses fear to silence others and take action when they violate our policies.”
So basically if you don’t tag or @-mention someone when you’re talking trash, it’s just fine and dandy. But is it really? Twitter users don’t think so. Mashable captured some of their responses in this article, and it’s worth reading.
It’s just another reminder that these tools we use every day as marketers are not just tools. They’re companies with stakeholders who will make decisions that the people using those tools may or may not appreciate (*cough*Facebook*cough*) and it’s important to keep that in mind.
We all love a good list. And we all love tools that will help make our job easier. Recently, Content Marketing Institute updated their list of 50 of the Best Social Media Tools Selected by Top Marketers.
Here are the top 10 and a summary of why they were chosen.
If you want to find out what other tools you should add to your social media tool belt, then check out the full listing on Content Marketing Institute. Before you start using them, of course, be sure you nail down your style guide to ensure you’re putting a consistent message out into the world.
In the infamous words of Porky Pig, th-th-th-th-that’s all folks. Until next time!
If you’d like to talk about these trends, or need help getting any of your marketing initiatives off the ground, reach out to us!