Did you know that “Eighty-three percent (83%) of people expect companies to respond to social media ...
A qualified lead is a prospect who matches a certain portion of your company’s ideal customer ...
What would a marketer’s world look like without marketing automation? The short answer is that you ...
Welcome to the Raka Weekly Roundup, where we cover the week’s news and trends and tell you exactly ...
It seems like everyone has a podcast these days, and it’s no wonder: just like with video ...
At the heart of every inbound marketing strategy is content. It’s essential to attracting new ...
Over the past decade, HubSpot has redefined marketing—where once the focus was solely creating ...
I’ll admit it: I entered the world of inbound marketing with a sweet, sweet naiveté. I thought this ...
It seems like all we’ve been talking about lately is digital transformation—and with good reason. ...
This post was updated on July 26, 2019 to include Nike as an example of a company using buyer ...